company profile

I believe you must bring your whole self to the table if you want to thrive in business today!

True Potential was founded in 2012, I have 23 years in total of working with companies, business owners’ CEOs and their staff.

My company is built on a bedrock of passion, integrity, and support and the commitment to make real positive change.

I want people to reach their highest levels of creative potential, tap into their deepest wisdom, build a business and life that they are proud of and dreamed of.

No matter what your dreams or obstacles are, you have the power to change your business and life.

There is a strategy for success and there is also a strategy for the patterns of failure it takes willingness to change and the commitment and dedication to make a difference, if you want a different outcome you first must change the strategy which in turn will create a new outcome.


“Insanity is doing the same thing over and over again and expecting the same result”
Albert Einstein

about me:

I’m Jennie an entrepreneur and unshakable optimist. For as long as I can remember, I’ve been dedicated to helping people and businesses to become the very best version of themselves.  I’m insatiably curious about human potential: how and why we function as we do, I want to know genuinely what makes people happy, successful, healthy and creatively fulfilled.

Why do some people struggle while others find a way to thrive, often despite the most challenging circumstances? This is what I do and love.

After working in the corporate market in finance for 17 years, I realised that my unusual combination of interest and skills was a strength to help not only myself, but other people achieve their best.

I am passionate about making a difference, and working with business people who are looking to reach their own heights and fulfil their own potential.

Jennie photo 2 cropped

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